![]() Currently, there are three classes of WhatsApp - Messenger App, Business App, and Business API. Due to its popularity, Whatsapp was acquired in 2014 by Facebook. Along with text messages, one could also make voice calls, send photos or videos globally. It became an alternative to costly phone bills as it allowed Wi-Fi communication. ![]() Whatsapp was launched as a primary SMS platform in 2009. It is available in 109 countries in 53 languages and has massive potential as a marketing tool. Its users include people of all ages, profiles, and socioeconomic situations. Whatsapp as a marketing tool is excellent because of its reach. In every study, WhatsApp, Push notifications and texting in general score best at accessibility. It is even more cumbersome for the new generation to use traditional channels as they see email and calling as we used to see fax machines and rotary phones. ![]() It is a fact people have less attention span for lengthy communication that doesn’t deliver quickly the insights they are looking for.
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